I crafted a visual identity that celebrates its roots with southern imagery, bold typography, and bright colors that compliment the brand’s fearless personality. Every element was created to capture attention on the shelf while staying true to the empowering, no-nonsense spirit of the brand.

For this project, I designed the packaging for Bitchcuits, a bold and unapologetically Southern baking company owned and run by women. The brand blends classic Southern charm with fierce, modern energy — and the packaging needed to reflect just that.